We all have our favorite coffee place, our favorite running shoes, even our favorite brand of chips. Are each of these ‘favorites’ really unique in that no one else makes the same product? Not really.
There’s a certain je ne sais quoi about some brands that make them extra appealing to us. Rarest-of-the-rare are cult brands that do not need any introductions whatsoever. They simply sell by virtue of being available. Think Harley Davidson, Rolex, Apple.