1. SpotX and LiveRamp partner to give video advertisers data independence

    SpotX and LiveRamp partner to give video advertisers data independence

    DENVER -- Video inventory management platform SpotX, and San Francisco-based LiveRamp, a leading provider of data and connectivity and onboarding services, announced a partnership to bring the world's...

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    1. We are continually looking for ways to increase the value of our publisher's inventory.
    2. Data drives performance and provides the key to delivering relevant messages at scale.
    3. This opens up a number of opportunities for programmers, broadcasters and MVPDs to move out of the silos of multi-screen campaign management into cross-screen activation, where the same datasets are used to equitably value inventory across all screens, all streams.
    4. Our goal is to provide our customers with an independent and transparent platform for transacting with their advertiser clients using the tools that give them the most flexibility
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