1. SpotX launches new tools to enhance bidding options

    SpotX launches new tools to enhance bidding options

    DENVER -- Video ad-serving platform SpotX announced an evolution in its existing server-to-server bidding product to allow media owners to integrate third-party header bidders into their yield management programs.

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    1. Integrated ad serving and SSP tools enable media owners to execute server-to-server bidding -- a more efficient and effective method of competing demand sources than header bidding.
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