1. Year-old Boulder startup finds success with hiker-focused instant coffee

    Year-old Boulder startup finds success with hiker-focused instant coffee

    Alex Hanifin and Matt Segal have gone from bootstrapped startup to REI store shelves in a year, increasing sales by more than 1,000 percent on the way

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  1. Quotes

    1. Selfishly, we made this product for ourselves.
    2. You can actually add it to any liquid you want.
    3. This startup brand is going after the biggest coffee company in the world.
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