1. New York PE group swoops in to buy local software firm Swiftpage

    New York PE group swoops in to buy local software firm Swiftpage

    Swiftpage, the software company whose logo graces a tower at the corner of 17th and California streets, has sold to outside investors.

    Founder Bob Ogdon said SFW Capital Partners purchased a majority stake in the firm, which makes customer-management software for small businesses.

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    1. They have experience in taking companies with perpetual license desktop software into the (software as a service) market.
    2. This product just answers the need of the small-businessperson to accomplish the needs that's way below Salesforce or Microsoft Dynamics.
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