1. Akamai, SpotX and Yospace team up to Go Live with addressable advertising at scale

    Akamai, SpotX and Yospace team up to Go Live with addressable advertising at scale

    Akamai, SpotX and Yospace have set out the key principles of monetizing major live events over OTT in a white paper entitled "Go Live: Addressable, Ad-Supported, Live Video At Scale," which was made available at the IBC Show in Amsterdam this month.

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  1. Quotes

    1. Delivering addressable advertising at scale is the next big challenge for broadcasters and rights-holders.
    2. Live inventory is a growing sector of our business and as audiences continue to consume content across multiple platforms like OTT, monetizing live video becomes even more important.
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