1. Enabling marketing's components

    Enabling marketing's components

    Meat and potatoes, meet spice — All three make marketing more effective

    By Bill Van Eron

    CMO / Value Creation Architect

    Headwaters Marketing

    In HP’s early years (1978-80) — before they learned to do more sophisticated brand, market segmentation and planning — product launches started with a writer interviewing engineers to pull product benefits and some sense of the customer.

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