1. Colorado company turns a runner problem into $4 million in sales

    Colorado company turns a runner problem into $4 million in sales

    For many runners, there's nothing more obnoxious than trying to figure out a way to carry basic necessities with you while you pound the pavement for a few miles. A Colorado startup sought to solve that problem, and with a $10,000 investment and product in-hand, showed up to a March 2012 runner's exposition to demonstrate their solution. "It sold out practically immediately," said Mia Do, product developer and co-founder of FlipBelt. "[People] were so excited about it.

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    1. It sold out practically immediately.
    2. In the beginning, we weren't really sure where we'd go with it.
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