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As Ibotta hits $500M cash-back milestone, a new way to get that cash is in the works

Denver Business Journal

To CEO Bryan Leach, it’s more than just a big number. This week, his Denver-based shopping app Ibotta announced it had given back $500 million to users. The half-billion-dollar milestone took six years to hit, accelerating each year as the tech startup continues its rapid growth. More than $190 million in rewards were redeemed in 2018, a record year for that specific metric.