ANGI Homeservices Keeps Its Marketing Mix In Good Repair With Combo Of Brand And Performance
Allison Lowrie is at home with data-driven marketing tactics. As CMO of ANGI Homeservices, the IAC-owned parent of Angie’s List, HomeAdvisor and Handy, Lowrie is helping the company infuse a performance mindset into how it approaches offline channels. HomeAdvisor, which connects homeowners with home improvement professionals online, advertised during the Super Bowl for the first time this year. The brand is always looking for an opportunity to expand its reach, Lowrie said.