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Verizon is building a DTC phone service in Visible

Business Insider

Verizon launched Visible, the digital-only cell phone carrier in the US, in May 2018. Visible sees an opportunity in the 50 million people who change carriers per year with its simple, $40-per-month plan. It's a low-risk investment for Verizon and could eventually help boost its lagging pre-paid subscriber numbers.