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Why would this Denver insurtech firm name its conference room 'Cheetos Lip Balm?' It's all about inspiration (Photos)

Denver Business Journal

Cake Insure is a for-profit subsidiary of Pinnacol Assurance, a state-chartered workers-comp provider that employs about 660 people. Founded in 2017, Cake Insure offers a digital platform for small businesses to sign up for coverage. Leaders at Pinnacol Assurance create Cake Insure in order to experiment with new ways of selling insurance to companies, as the industry has been upended in the last couple of years. Cake Insure first set up shop in a co-working space at the corner of 30th and Lawrence streets in River North.