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Orthodontic software maker OrthoFi raises $1.2M by pitching to users, not VCs

Built In Colorado

OrthoFi, which provides software for the orthodontic industry, just raised $1.2 million by approaching its users instead of pitching to VCs. OrthoFi’s users are orthodontists, a group who isn’t known to be the most tech-savvy bunch. But that fact didn’t stop about 18 orthodontists from backing the one-year-old software company over the course of three angel rounds.