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You'll never have to search for a parking spot again


It's an annoyance we've all experienced, and Parkifi is trying to solve it. But it's not just because the startup cares about your mental health. Circling for parking adds to congestion, bad air quality and traffic accidents. And while parking spaces are the biggest use of land in any city, they're terribly managed, according to Donald Shoup, urban planning professor at UCLA. "You can't imagine having any other industry where they don't know what the inventory is," Shoup said.