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Target testing location-tracking app in Denver

Denver Business Journal

Target Corp. rolled out its "Target Run" app feature Wednesday that tracks a shopper's real-time location in the store to send them coupons and purchase recommendations, and Denver's one of the test markets. The updated Target app uses egg-sized beacons on top of shelves to let shoppers know when there's a deal nearby. A deal on Hershey's bars might pop up on a shopper's phone when perusing the candy aisle, for example.