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Level 3's TV pact for a Brazilian event is a big deal (but just don't call it the World Cup)

Denver Business Journal

Add a giant Brazil-based “soccer mega-event” to the 25 consecutive Super Bowls and other major sporting event telecasts that Level 3 Communications Inc. has transmitted for media companies.

The Broomfield-based international telecom will carry the live feed of the world’s most-watched sporting event over its fiber optic network this month from Rio de Janeiro to Mexico City for Mexico’s TV Azteca.

But what exactly the soccer event is, Level 3’s announcement doesn’t say. Soccer’s quadrennial…