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Denver's great but can improve, say entrepreneurs at DDP forum

Denver Business Journal

Nothing drives Bryan Leach, founder and CEO of Ibotta Inc., crazier than seeing national beer commercials that show off the cold, snowy Rocky Mountains. When he is trying to woo talent from San Francisco and San Jose, that image of frozen tundra is one he fights. "There is this notion that Denver is all lifestyle all the time," he said. "We ski, yes. But we are trying to build world-class organizations.