Companies have long put their money on acquiring new customers rather than focusing on existing ones — to the chagrin of loyal customers.
That's probably why FiveStars Loyalty is growing.
The San Francisco firm, which helps small businesses reward existing customers, plans to double its staff this year — with the bulk of new hires in Denver. FiveStars is opening a 10,000-square-foot office at Battery 621 on Kalamath Street. and plans to employ about 100 people there by the end of the year.