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    1. Accenture's 2014 CMO Insights Survey: Welcome to the Era of the Chief Marketing Technologist

      Accenture's 2014 CMO Insights Survey: Welcome to the Era of the Chief Marketing Technologist

      Accenture’s latest survey of CMOs shows the growing dominance of digital technologies, and how marketing technologists are playing a key role in companies accomplishing their marketing and selling goals. The future of marketing belongs to marketing technologists. Scott Brinker and Laura McCLellan’s recent article in the Harvard Business Review, The Rise [...]

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